In the Professional Selling competitive event, participants must:

The focus of the Professional Selling competitive event is on demonstrating sales skills in a direct selling scenario. Participants effectively showcase their ability to engage customers, articulate product features, and handle objections during a simulated sales process with a judge acting as the prospective buyer. This hands-on experience allows judges to assess sales techniques, persuasion skills, and the ability to respond to customer needs in real-time.

The other options do not align with the main emphasis of this competition. Collaborating to develop a marketing plan or researching market trends pertain more to marketing strategy events rather than the personal selling aspect required here. Similarly, analyzing consumer behavior is valuable for understanding target audiences but is not the core activity in this specific competitive format where the spotlight is on practical sales interaction.