What are the core values of DECA?

The core values of DECA emphasize essential qualities that are integral to the organization's mission of preparing emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. Competence refers to the skills and knowledge necessary to effectively perform in these fields, while innovation speaks to the ability to think creatively and embrace new ideas. Integrity underscores the importance of ethical behavior and honesty in all business dealings, and teamwork highlights the value of collaboration and working effectively with others to achieve common goals. Together, these values foster a strong foundation for personal and professional development, aligning with DECA's objective to empower students to become proficient and ethical business leaders.