What is the goal of DECA’s marketing campaigns?

The goal of DECA’s marketing campaigns is to raise awareness of its mission while promoting events and increasing membership. This multifaceted approach not only helps to inform potential members and the community about what DECA stands for, including its focus on preparing emerging leaders and entrepreneurs in marketing, finance, hospitality, and management, but also aims to engage people in various activities and initiatives that DECA offers.

By focusing on raising awareness, DECA can reach a broader audience, showcase the value of membership, and highlight the opportunities available through participation in DECA's events and competitions. This strategy is integral for building a strong community of engaged members who are informed about the benefits and resources DECA provides, ultimately enhancing the organization's growth and influence. Other options, such as increasing sales of merchandise or limiting the reach to local communities, do not align with the overarching goals of DECA’s marketing initiatives, which emphasize community engagement and membership development. Focusing solely on fundraising efforts also would not encapsulate the comprehensive mission of the organization.